Contextual advertising · Online flower shop
Google Ads contextual advertising for FloradeLux
SAVA Digital launched Google Ads contextual advertising for the FloradeLux online flower shop. The goal was to increase online orders, optimize customer acquisition cost, and reach a hot audience at the right moment.
Contextual advertising
Project goals
What the client needed
Increase online flower orders
Reduce customer acquisition cost in Google Ads
Capture high-intent queries: flower delivery, bouquets
Maximize contextual advertising ROAS
Workflow stages
How we worked
01
Keyword research
Analysis of key queries in the flower delivery niche.
02
Google Ads setup
Campaign structure, ads, and extensions.
03
Optimization
Working with negative keywords, bids, and landing pages.
04
Scaling
Increasing budget for conversion-driven queries.
Results
Numbers we are proud of
+48%
online orders from Google Ads
-32%
customer acquisition cost
4.2x
contextual advertising ROAS
Summary
FloradeLux is an example of how timely Google Ads contextual advertising turns high-intent queries into orders in an online flower shop.
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